Portfolio – Case Study – Graphic Design

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Table of Contents

    Binaytara Foundation: Non-profit Organization


    Goals and motivation behind the project

    Binaytara Foundation is a non-profit organization with the goal of bringing positive changes to people’s lives by promoting health and education. The foundation aims to improve healthcare in resource-poor communities and improve cancer care worldwide by educating healthcare providers and the community.

    The client’s upcoming major project was to build the first phase of a new 200-bed hospital in Janakpur in Nepal. They were looking for an Infographic or organizing visual showing how the organization’s divergent activities align with the foundation’s mission for the public and especially for the potential donors to understand. A fundraising event was also going to be held.

    Resources & Materials

    After studying the information provided in writing by the client: their vision, achievements and future plan, I needed to deconstruct and reorganize the data into separated sheets and a diagram to see the big picture and the relationships between each organization’s achievement and future plan.

    My role in the project

    As a graphic designer, I first started word mapping from the data and extracted some design keywords.

    Then, I looked for the most effective way to present the data aligned with the design keywords, which was to have the public, including potential donors, clearly understand the organization’s efforts and achievements and its present focus.

    As a result, I designed infographics that articulate the hospital project’s essential data with a touch of visuals associated with Nepal and neighbouring regions. I also created a chronological infographic with icons to summarize the organization’s efforts and achievements.

    Applications used

    • Adobe Illustrator
    Infographic for a Cancer Center project A
    Infographic for a Cancer Center project B
    Chronological infographic for the organization’s efforts

    Pasta Fresca: Restaurant


    Goals and motivation behind the project

    Del Vecchio Pasta Fresca is a restaurant in BC, Canada. It’s a casual eatery yet serves authentic homemade Italian food. The client wanted to redesign menus and other print items with a fresh look for better functionality without changing their existing logo, and ultimately boosting sales.

    Resources & Materials

    Creating items around the existing logo can be challenging if the logo doesn’t represent the business clearly or is not versatile for different media; the artwork is too complicated, too many colors, text too small, etc. Even if a client knows their logo can use an update, they sometimes have to stick with it because of the budget, current customers are already familiar with it and don’t want to make a significant change, etc.

    My role in the project

    As a graphic designer, my approach for this project was to create a new consistent look that represents the client’s business, which was serving authentic Italian food in a casual setting. I wanted to spotlight the new look. The logo to be low-key but presented clearly. Most importantly, to make it easy for their customers.

    The client also wanted to emphasize the premium local ingredients they use,

    I created some key graphic elements when I designed the first item; menu boards. Once I created a set of the graphic elements, they were easily developed into different media and ultimately able to make a consistent look throughout items the client uses daily.

    Applications used

    • Adobe Illustrator
    Pasta Fresca - graphics
    Key graphic elements
    Pasta Fresca - graphics
    Key graphic elements
    Pasta Fresca - menu board
    Pasta Fresca - take-out menu, pizza box
    Pasta Fresca - gift certificates
    Pasta Fresca - store

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