My design-related notes. I’m also interested in finding out what goes into a designer’s mind during the design process, how an idea transforms into a final result, and how the design affects people’s minds.
In the last post, I introduced the outline of our recent logo renewal project. Today I’ll be talking about our conceptualizing process.
Logo renewal is not an easy task as it seems. This is a case study of a project to refresh an existing logo for a florist in Stephenville, Texas